Recommended third party services - from web hosting and templates, to online marketing and web statistics.

Website Statistics

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Google Analytics

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Analyze your website's performance and measure your advertising ROI for free! Comes with lots of reports built in, and you can create your own. I use Google Analytics to make informed decisions on changes to make to my website, that have resulted in improved lead generation and conversions.

Google Analytics

Piwik

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Piwik is similar to Google Analytics, except you can download the analytics software from their website and install it on your own web hosting account. It's free, open source, and unlike with Google Analytics you have full control of your data and it's kept private. The reporting is comparable to Google Analytics, except easier to use, and with more potential for customization.

Piwik

Search Engine Reports

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Google Search Console

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Provides you with free detailed reports about your pages' visibility on Google. I use Google Search Console to ensure my website is healthy in Google's search engine. It's also easy to see how your pages are performing in their search results, which can help with decisions on search engine optimization.

Google Search Console

Bing Webmaster Tools

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This is Microsoft's Bing version of Google's Search Console, also free. Like with Google Search Console, I use it to ensure my website is healthy in Bing Search and help with decisions on search engine optimization.

Bing Webmaster Tools

Visitor Recordings and Heatmaps

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Mouseflow

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Mouseflow lets you record website visitors and generate instant heatmaps showing where they click, scroll and even pay attention. They offer a free plan, which has a limited number of recordings per month. Paid plans offer support, more features, and more recordings per month. Mouseflow is a simpler service than ClickTale, however it is still very effective. Using Mouseflow to identify areas for improvement has increased my sales, and I highly recommended it. With a free plan, you have nothing to lose!

Mouseflow

ClickTale

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ClickTale is a more advanced service than Mouseflow, with conversion funnels and segmentation in addition to visitor recordings and heatmaps. Discover in great detail how people use your website, and identify weak spots.

ClickTale

Crazy Egg

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What's making your visitors leave? Find out by seeing how users click and scroll through your website. Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates. Several paid plans are available from basic to pro.

Crazy Egg